SEO web design, Edinburgh
Edinburgh websites built to be found.
Search any trade in Edinburgh and the first page belongs to national directories. Beating them locally is a different job to ranking nationally, and it is the job we do.
What page one looks like
You are competing with directories, not other roofers.
Search “roofer edinburgh” and most of what you see is Checkatrade, Yell, Houzz, RatedPeople and TrustATrader. Those sites are not better at roofing than you. They are better at being websites, and several of them charge you for leads generated from your own city.
An Edinburgh trade competing for that search is not really competing with the roofer down the road. It is competing with five national companies whose entire business is ranking. That is a solvable problem, but only if the site is built for it from the start.
How it works here
Three things decide local ranking.
For how the underlying build works, see our SEO website design method.
Where we work
Edinburgh and the Lothians.
We work across the city and the surrounding towns. Each area is a separate search market with its own results, which is why location pages are built individually rather than by swapping a place name into a template.
The work
Trades and local services.
Roofers, joiners, scaffolders, plumbers, electricians, stonemasons and the local service businesses around them. Businesses where the customer searches, calls, and books within a day, and where being second choice means the job goes elsewhere.