Be the one they
call.
Search-built websites for Edinburgh trades. Found on Google, and built so the people who find you pick up the phone.
Half one — getting found
The five sites beating you.
Search any trade in Edinburgh and page one belongs to directories charging you for your own customers. Moving above them is the first half of the job. Click share below is a compiled average across published CTR studies.
Half two — getting chosen
Then it has to earn the call.
Ranking gets them onto your page. Everything after that is design doing a job, and there are only four things it has to get right.
Trade and area, first line
What you do and where you do it, in the first sentence, in plain words.
Reviews above the fold
Your Google rating pulled onto the page where the decision is made, not buried on a testimonials tab.
The objections, answered early
Insurance, guarantees and free quotes stated plainly. Those are the three things people check before ringing a trade.
One thumb from calling
Tap-to-call fixed to the bottom of every screen, on a page built to clear Google's 2.5 second load threshold.